In a time when traditional real estate is becoming increasingly difficult to find and lease, pop up stores have quickly become an unrivaled way for businesses of all sizes to generate brand awareness, sell products, and create buzz.
Walmart is tapping into this phenomenon through a partnership with Houston-based Popable, an online marketplace that allows brands to temporarily rent space in designated Walmart stores across the country.This holiday season, Walmart is partnering with Popable to make these short-term leasing available specialty leasing to small businesses at participating stores throughout the US.
Previously, the partnership was tested at select Walmart stores in Texas, Georgia and Colorado. As part of this pilot program, small businesses will be able to lease retail space in selected Walmart stores, ranging from one month up to a year, and potentially grow into longer-term agreements.
With the holiday season rapidly approaching, now is a great time to consider if this could be the ideal opportunity for your business. This is especially important for small business owners who may be in a situation where they don’t have much cash on hand to pay their November and December rent.
For many small businesses, the cost of renting space is a significant barrier to entry. In addition, the process of finding and screening potential spaces can be time-consuming and stressful, leaving them feeling like they’re spinning their wheels.
The solution to this challenge is Popable’s marketplace platform, which takes the hassle out of searching for and screening pop-up space. With fast vetting and direct access to the decision-maker who will approve or reject your request, you can focus on what matters most: running your business.
What’s more, the company is free for brands and offers a minimal listing fee for spaces. Essentially, you post your pop-up brand or list your available space and âswipe rightâ to discover your perfect Popable(tm) Match.
Unlike brokers and other spaces that charge commissions or booking fees, you won’t be charged anything to list or browse for your popup shop with Popable(tm). You can also get your first popup for free, which is an added bonus for any brand.
There are many different types of popups you can use to drive traffic to your website and ecommerce store. They can include email signups, a download button, or other forms of engagement. However, it’s important to time your popups correctly so that you can get the most out of them for your business.
To make the best use of popups, you should have a clear goal in mind for them. For example, if your popup is designed to convert mobile traffic, it’s essential that you optimize it for that device.
If you have a clear goal for your popup, it’s easy to design it and deploy it. You’ll be able to trigger it on click, specific events, or even automatically when a certain action happens on your website